Press Releases

July 24, 2009
Blue Spark Technologies CEO Gary Johnson Showcases Breakthrough Thin Battery Technology on CNBC’s ‘Tech Effect’ Program

CNBC segment also features ABI Research RFID analyst Michael Liard who cites the ‘limitless potential’ for printed batteries within battery assisted passive applications.

Cleveland, Ohio — July 24, 2009 — Gary R. Johnson, President and CEO of Blue Spark Technologies, was interviewed by CNBC business reporter Melissa Francis about the firm’s thin, flexible, eco-friendly printed battery technology. The interview, which aired on July 20th in the “Tech Effect” segment of CNBC’s Street Signs program, also featured Michael Liard, RFID Practice Director for ABI Research, a leading technology industry analyst and consulting organization.

In the interview, Johnson explains how Blue Spark Technologies originally developed its thin printed batteries with technology licensed from Energizer (formerly the Eveready Battery Company). He relates how Blue Spark is now working closely with global business partners to develop wristbands, RFID tags and ‘smart cards’ for use in a wide range of industries. ABI’s Liard discusses the rapidly growing market potential of active and passive battery powered RFID in safety, security, supply chain and financial applications, noting that the technology’s “possible applications are truly limitless.”

Battery Assisted Passive (BAP) RFID tags offer many of the same advantages of active tags, but at a significantly lower cost. Most new BAP tags coming onto the market are fully compatible with the existing Gen2 RFID architecture, which lowers the cost of integration vs. that of existing active systems. And, with a relatively simple architecture, BAP RFID tags can be manufactured in high volumes using conventional printing processes, and their small form factor makes integration relatively easy compared to active RFID.

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About Blue Spark Technologies

Blue Spark Technologies, Inc. is the leader in developing flexible, printed, “green,” proprietary power source solutions for battery-powered printed electronic systems. The company was founded as Thin Battery Technologies in 2002 with patented technology and technical leadership from Energizer (Eveready Battery Company). Blue Spark customers include manufacturers, product designers, and integrators across multiple industries including: interactive packaging, RFID, pharmaceutical, powered smart cards, and novelty items. Users of products powered by Blue Spark batteries enjoy increased efficiency, greater convenience and portability, improved safety, lower manufacturing and assembly costs, higher profit margins, and greater environmental responsibility. For more information, visit www.bluesparktechnologies.com or call +1 440 249 5400.


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Media Contact:

Suzette Sexton
Outlook Marketing Services, Inc.
Tel: +1 847 465 8700 x14
Email: suzette@outlookmarketingsrv.com